Emphasize Strategic Communication as you earn your Master's Degree
This optional concentration is designed for those who want to take a closer look at the vital role communication plays within an organization.
You will study relevant theory and learn best practices in strategic communication.
Many of our 51勛圖s use their new skills to help organizations identify problems, guide change and communicate creative solutions.
What you will Learn in the Strategic Communication Concentration
- Craft and implement strategy
- Conduct a communication audit/assessment
- Create internal and external communication plans
- Facilitate interpersonal and small group communication
The successful completion of the Strategic and Organizational Communication Concentration will be recognized on your degree transcript.
Strategic Communication Requirements
Required Course | Choose 1
- COML 504: Organizational Communication
- COML 512: Strategic & Crisis Communication
Elective Courses | Choose 2
- COML 505: Digital Storytelling
- COML 509: Social Media Engagement and Analysis
- COML 511: Communication Consulting & Training
- COML 513: Special Topics
- COML 514: Strategic & Applied Public Relations
- COML 515: Relational Communication
- COML 528: Non Profit Communication & Arts Leadership
- Includes 3 days on campus
- COML 530: Women, Communication Leadership
- COML 540: Digital Media Analysis
- COML 541: Advanced Digital Media Analysis
- Prerequisite: COML 540
You may also choose one of the remaining required courses as an elective.
Questions?
Contact:
Heather Schmitt
Call or Text: (509) 313-6240 or (866) 380-5323
Email: schmitth@gonzaga.edu